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Brand Activation is the art of driving consumer action through brand interaction and experiences. In simple terms, the key aim of these sorts of campaigns is to get consumers to act. It’s about bringing brands to life via experiences and forming long-term emotional connections.
Brand Activation campaigns take many forms and may involve some, or all of the following:
- Consumer promotions
- Shopper Marketing
- Sampling campaigns
- Education events
Brand Activation should be considered an integral part of the overall marketing approach and not a standalone discipline. Copperleaf believes it is important that the resources and budget are in place from the start in order to meet objectives and ensure the best results for their clients. We consider all the options available to you within the Brand Activation space and work out which is the best option for your brand and budget, and most importantly which tactic will get you the best return on investment based on the campaign objectives. Brand Activation campaigns can generate trial, awareness, brand switching and brand loyalty. It’s all about employing the right tactics.
Creating and developing focused product events
Event management is the creation and development of large or small scale events such as cocktail parties, product launches, conferences, ceremonies, formal parties, festivals and concerts. Event management involves studying the brand, identifying its target audience, devising the event concept, and coordinating the technical aspects before launching the event. Event management is a tool for strategic marketing and communication of your brand. Companies can benefit from promotional events to communicate with current and potential customers through advertising-focused events such as press conferences, promotional events, or product launches.
Our team offers relevant and extensive experience delivering complete 'end-to-end' event management solutions to clients across all industry sectors. We are committed to partnering with clients to deliver on your goals and desired return on investment on any event, incentive program, conference or exhibition. Our job is to capture the imagination of your audience by delivering original, interactive and inspiring brand experiences & events.
If you think that mobile apps are solely for big name brands you’re missing an opportunity
More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website. Massive internet traffic is now driven through mobile devices. By having a mobile application, access to your business and services you can literally be in a customer’s pocket allowing you to communicate with them effectively on an ongoing basis. Creating a direct marketing channel and providing value to your customers goes a long way in building an ongoing relationship based on trust and loyalty while building brand recognition and increasing consumer engagement.
We offer you reasonable app solutions based on your requirements and ensuring that you stay closer to your customers, being just a “fingertip” away at all times